We are proud to announce the addition of Heather Haley as Senior Vice President of Sales. Heather has over 20 years of experience in healthcare sales, with the last decade focused on the senior living industry. Recognized by Argentum as part of the 2019 Senior Living Leaders Under 40 and honored with the prestigious Argentum Lead Award in 2020, she has consistently demonstrated the ability to deliver results and lead with innovation. Since entering the senior living field, Heather has quickly risen through leadership roles, using her expertise to create a meaningful impact on residents, associates, and the communities she serves. In her new role, Heather will oversee sales operations, drive revenue strategies, and support the company's mission to provide vibrant and enriching lifestyles to seniors across its communities. Her expertise in building high-performing sales teams and her dedication to fostering meaningful connections with residents and families make her an ideal fit for SRI Management’s values and goals. "We are thrilled to welcome Heather to our executive team," said SRI Management CEO Don Bishop. "Her extensive experience in senior living sales and her passion for serving others will be invaluable as we continue to grow and innovate. Heather’s leadership reflects our unwavering commitment to providing exceptional communities for our residents. We’re happy to have her on our team." Heather's distinguished career spans leadership roles across the senior living industry, where she has consistently delivered strong results by cultivating collaboration, optimizing sales strategies, and ensuring families feel confident and cared for during their transition into senior living. She holds a Bachelor of Science in Public Relations from the University of Tennessee, Knoxville, and has been recognized for her ability to empower teams and exceed sales goals. “I’m honored to join SRI Management at such an exciting time in its growth,” Heather said. “I look forward to working with this talented team to continue building meaningful connections with seniors and their families, helping them find communities that truly feel like home.” Heather's appointment reinforces SRI Management’s commitment to excellence in senior living and positions the company for continued success in providing top-tier services to residents and families.