Staying at the Forefront of Senior Living Sales & Marketing

Published: February 18, 2025

We’re proud to share that our Senior VP of Sales, Heather Haley, recently took the stage at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, where she shared her expertise on all things sales.
 

Heather also joined WelcomeHome’s “Living Room” live broadcast, a monthly webinar featuring industry professionals discussing trends, data, and new technology updates for WelcomeHome users.


Our VP of Marketing, Wade Goodman, was also in attendance, connecting with industry leaders and gaining valuable insights.


Participation in events like these keeps us ahead of the curve, ensuring we continue to innovate, grow, and lead in the senior living industry.



Our Latest

SRI Management Expands Senior Living Portfolio
with The Pointe at Ocean Boulevard in Stuart, Florida
February 17, 2025
SRI Management, in partnership with Waypoint Residential, is pleased to announce the addition of The Pointe at Ocean Boulevard to its growing senior living portfolio. Located in the vibrant coastal city of Stuart, Florida, The Pointe offers 160 Independent Living units designed to provide a dynamic and engaging lifestyle for seniors.
December 11, 2024
We are proud to announce the addition of Heather Haley as Senior Vice President of Sales. Heather has over 20 years of experience in healthcare sales, with the last decade focused on the senior living industry. Recognized by Argentum as part of the 2019 Senior Living Leaders Under 40 and honored with the prestigious Argentum Lead Award in 2020, she has consistently demonstrated the ability to deliver results and lead with innovation. Since entering the senior living field, Heather has quickly risen through leadership roles, using her expertise to create a meaningful impact on residents, associates, and the communities she serves. In her new role, Heather will oversee sales operations, drive revenue strategies, and support the company's mission to provide vibrant and enriching lifestyles to seniors across its communities. Her expertise in building high-performing sales teams and her dedication to fostering meaningful connections with residents and families make her an ideal fit for SRI Management’s values and goals. "We are thrilled to welcome Heather to our executive team," said SRI Management CEO Don Bishop. "Her extensive experience in senior living sales and her passion for serving others will be invaluable as we continue to grow and innovate. Heather’s leadership reflects our unwavering commitment to providing exceptional communities for our residents. We’re happy to have her on our team." Heather's distinguished career spans leadership roles across the senior living industry, where she has consistently delivered strong results by cultivating collaboration, optimizing sales strategies, and ensuring families feel confident and cared for during their transition into senior living. She holds a Bachelor of Science in Public Relations from the University of Tennessee, Knoxville, and has been recognized for her ability to empower teams and exceed sales goals. “I’m honored to join SRI Management at such an exciting time in its growth,” Heather said. “I look forward to working with this talented team to continue building meaningful connections with seniors and their families, helping them find communities that truly feel like home.” Heather's appointment reinforces SRI Management’s commitment to excellence in senior living and positions the company for continued success in providing top-tier services to residents and families.
November 22, 2024
As Thanksgiving approaches, families eagerly plan gatherings that often span multiple generations, from children to grandparents. The holiday offers a wonderful opportunity to strengthen bonds and include senior loved ones in the festivities. Thoughtful preparation ensures that everyone, especially seniors, feels connected and valued. Combating Isolation During the Holidays Holidays can be a time of joy, but for seniors, they may also bring feelings of loneliness or isolation, especially if they live alone. Make an extra effort to include senior family members in conversations and activities, ensuring they feel integrated into the celebrations. Meaningful interactions with children, grandchildren, and relatives can brighten their holiday experience. Honoring Traditions Thanksgiving traditions hold a special place in family memories. Talk to your senior loved ones about past traditions they cherish. Reviving or modifying these customs can be a source of joy and nostalgia, especially if seniors take the lead in bringing them back to life. Explore Local Thanksgiving Events Leading up to Thanksgiving, many communities host seasonal events perfect for families to enjoy together. Activities like craft fairs, festivals, or floral arrangement workshops are great ways to engage seniors and create shared experiences. Check your local listings for events that cater to all ages. Capture & Preserve Precious Memories Thanksgiving is an excellent opportunity to document family stories and moments. Take photos or record videos of seniors sharing their life experiences, childhood memories, or favorite Thanksgiving traditions. Encourage children to interview grandparents, creating a priceless time capsule for future generations. Get Creative with Decorations Involve seniors in decorating the house for Thanksgiving. Assign simple tasks like arranging pumpkins or creating handmade decorations. Seniors with an artistic flair might enjoy making wreaths or centerpieces. This activity not only prepares the home for the celebration but also creates meaningful moments together. Craft Gratitude Trees Gratitude trees are a simple yet powerful way to include everyone in the spirit of Thanksgiving. Have seniors cut paper leaves, then invite family members to write something they’re thankful for on each leaf. Attach the leaves to a decorative branch to create a visual reminder of the family’s gratitude. Share the Kitchen Fun Cooking is a cornerstone of Thanksgiving, and seniors can play an active role in preparing the meal. Assign manageable tasks like stirring, seasoning, or assembling dishes. You could also host a family cook-off, where seniors contribute their favorite recipes or serve as judges, adding a touch of friendly competition. Play Games & Bond Games like Thanksgiving-themed bingo or scavenger hunts are a fantastic way to engage seniors and younger family members alike. These activities not only promote social interaction but also provide a fun and stimulating way to bring generations together. Celebrate Through Music Music can bridge generational gaps and create a relaxed, joyful atmosphere. Seniors can share their favorite tunes while younger family members look up lyrics to sing along. This shared experience fosters connection and leaves everyone with lasting memories. Strengthening Family Connections Thanksgiving is a time to celebrate family and express gratitude for one another. Including seniors in meaningful ways—through shared activities, traditions, and quality time—ensures they feel appreciated and integral to the holiday. As the day ends, everyone will carry cherished memories that make Thanksgiving truly special.
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