New Seagrass Village Brand “Rolls Out” Messaging

When Seagrass Village of Fleming Island residents head to the beach, the doctor or even the mall, they travel in style. SRI Management recently extended its “Postcards From Home” campaign theme to the community transportation programs. Touting the line: “Wish you were here!”… the buses are wrapped with colorful imagery and scenes of fun and zestful activity.

Bus wraps are an important part of the community communication programs. “Our bus is a rolling billboard,” says Taylor Campbell, the community’s Director of Sales, “and every day, someone tells me they have seen it around town. Best of all, it makes our residents smile and feel happy when they ride.”