We frequently hear comments like this:
  • “We just purchased a property that is closed, tired and will require a lot of renovation. How can we maximize a return on this investment?”
  • “I have a historic hotel that lost its luster years ago. How can I give it new life?”
  • “Several direct competitors are entering the market. How will we fend off the impact of “new” product?”
  • “The hotel continues to lose market share and rate. How can we attract a better customer?”

These are issues that require more than ad campaigns and operational tweaks. We position underperforming hotels and resorts, golf destinations and historic properties to regain financial strength and prosperity in their respective competitive set.